A discreet, bespoke, holistic experience to help you navigate your journey to baby.

Founded by Dr Belinda Coker, MBA, MRCGP, MBBS, BSc, DRCOG, DFFP, DIC




from Your Trusted Squad 

A Discreet, Tailored,

Premium Experience

Your Trusted Squad is a highly regarded boutique fertility concierge service dedicated to your health and wellbeing.  We support you on your journey to becoming pregnant.


Your Trusted Squad specialises in customised experiences and concierge assistance during your journey to starting or growing your family.

We know your time is precious and that trying to conceive can be a stressful, overwhelming time, which is why we provide you with a bespoke service, take care of the research, administration and organising and provide you with mentoring support. 

Image by freestocks
Comforting Hands

How We Help

Our services are fully customisable. 


You will receive a personalised plan,  the opportunity to talk, ask questions and consider your options with your mentor and have access to trusted specialists and independent practitioners.


The concierge service is included with exclusive membership.  Our dedicated team are here to attend to your needs. 


We support you on your journey to starting or growing your family.

Experience, Dedication and Confidentiality 


Our ultra-premium personal and holistic concierge service is an industry leader serving an exclusive clientele. 


Our dedicated team and network of vetted services have all been carefully selected to attend to your needs and ensure your mind and body are cared for.

Therapy Office
Image by Kelly Sikkema

Delivering A Personalised

Service of Excellence


At Your Trusted Squad, we offer the ultimate in tailor-made services.


We perform our services with passion, the utmost care and the strictest confidentiality.


Belinda is a trusted expert in her field, with excellent communication skills, I felt really heard, she listened attentively and was very compassionate and empathetic, it feels you are discussing not only with an expert but moreover with a close friend, this combination in communication in such a sensitive matter was very important to me and put me at ease and made me feel more comfortable. 

I would strongly recommend. Belinda is an expert and has her own personal experience that makes it more relatable. She is very reliable, humble, authentic in her advice, gathers all information and assessment before tailoring the best next steps for you. She is compassionate, empathetic and kind. Has vast years of experience in healthcare and fertility field. Her qualifications speak volumes. Please go without any doubts you will be taken care of and in safe hands.


It was my first time to attempt IVF, I had no information about the process, as I heard conflicting information initially, I was very nervous and needed guidance, Belinda helped me realize first that I’m truly not alone, have me the hope and positivity I needed, the empathy was always there and came naturally to Belinda. She was very patient in explaining every step for me, in and out not only medically and psychologically. She kept checking in on me and following up to make sure I was well informed and taken care of during my process.


I would recommend Your Trusted Squad without hesitation or doubt.


Great experience in such a sensitive and personal topic, I want to take the opportunity to give Belinda a heartfelt thank you for helping me in my process of IVF and fertility coaching.



Useful Information


London, England

  • Pinterest
  • LinkedIn

Website Information


20-22 Wenlock Road,

London, N1 7GU