The GP-Led

Boutique Fertility Concierge Service Helping You Navigate Your Journey To Baby.


Founded by Dr Belinda Coker,  MRCGP, MBBS, DRCOG, MBA,  BSc,  DFFP, DIC

Dr Belinda Coker, MRCGP. Founder & CEO, Your Trusted Squad.



from Your Trusted Squad 

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Review of
Your Case

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Customised Fertility Optimisation Plan

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Support To Help You Make Informed Decisions

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Appointments Arranged.


A Discreet, Tailored,

Premium Experience

For many of us, starting and growing our family hasn't been easy. In fact, it's a lot harder than we anticipated and at times it has been stressful, overwhelming, distressing, confusing and frustrating. 

The boutique fertility concierge service from Your Trusted Squad was created to support you on your journey to starting or growing your family. We are here to share the load with you so you can be in the best possible position to have a healthy baby.

This service is essential for you if you are having difficulties trying to conceive and/or have experienced repeated baby loss. Your fertility history is more complex than most, it's been a tough journey so far and you are tired but still motivated.


You may have undergone fertility treatment and be in your late 30's or early 40's so time is an important factor to you.


You want to maximise your chances of having a baby.

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Comforting Hands

How We Help

The service you receive is fully tailored for your needs. 


We know your time is precious and that trying to conceive can be stressful and overwhelming. This is why we provide you with a detailed review of your fertility history and produce a plan that is unique for your needs.


The plan includes a selection of the best services and specialists that will maximise your chances of having your baby


The concierge service is included with the exclusive memberships.  Our dedicated team will attend to your needs. 


Experience, Dedication and Confidentiality 


Our ultra-premium personal and holistic concierge service is an industry leader serving an exclusive clientele. 


Our dedicated team and curated network of vetted services have all been carefully selected to attend to your needs and ensure your mind and body are cared for.

Therapy Office
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Delivering A Personalised

Service of Excellence


At Your Trusted Squad, we offer the ultimate in tailor-made services.


We perform our services with passion, the utmost care and the strictest confidentiality.


Client Kind words. A lovely testimonial from a former client.

Belinda is a trusted expert in her field, with excellent communication skills, I felt really heard, she listened attentively and was very compassionate and empathetic, it feels you are discussing not only with an expert but moreover with a close friend, this combination in communication in such a sensitive matter was very important to me and put me at ease and made me feel more comfortable. 

I would strongly recommend. Belinda is an expert and has her own personal experience that makes it more relatable. She is very reliable, humble, authentic in her advice, gathers all information and assessment before tailoring the best next steps for you. She is compassionate, empathetic and kind. Has vast years of experience in healthcare and fertility field. Her qualifications speak volumes. Please go without any doubts you will be taken care of and in safe hands.


It was my first time to attempt IVF, I had no information about the process, as I heard conflicting information initially, I was very nervous and needed guidance, Belinda helped me realize first that I’m truly not alone, have me the hope and positivity I needed, the empathy was always there and came naturally to Belinda. She was very patient in explaining every step for me, in and out not only medically and psychologically. She kept checking in on me and following up to make sure I was well informed and taken care of during my process.


I would recommend Your Trusted Squad without hesitation or doubt.


Great experience in such a sensitive and personal topic, I want to take the opportunity to give Belinda a heartfelt thank you for helping me in my process of IVF and fertility coaching.